Dear media
Dear media,
Whatever the clever people with the degrees and lab coats might say or write, please examine before you publish your headlines. Very rarely does anything CAUSE anything else. Many things are ASSOCIATED. Please stop putting 'X causes Y' in your headlines unless it is that rare paper that truly proves causation. You are doing more harm in your pursuit of clicks than any benefit likely to accrue from gaining people's brief attention.
K thx, bye.
Whatever the clever people with the degrees and lab coats might say or write, please examine before you publish your headlines. Very rarely does anything CAUSE anything else. Many things are ASSOCIATED. Please stop putting 'X causes Y' in your headlines unless it is that rare paper that truly proves causation. You are doing more harm in your pursuit of clicks than any benefit likely to accrue from gaining people's brief attention.
K thx, bye.
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