Any bets on whether the same marketing or consulting firm that came up with Syfy came up with Tronc? Discuss.

Any bets on whether the same marketing or consulting firm that came up with Syfy came up with Tronc?  Discuss.

I also finally realized what Tronc was reminding me of. Trank (or however you'd spell it) is (old) slang for a tranquilizer, or giving someone one. Tronc sounds like the name of some new street drug, one that is probably a critical element in a dystopian sci fi story. I mean syphilitic story. I mean Syfy.