Inexplicable marketing encountered in the wild: Cro-Muffins.

Inexplicable marketing encountered in the wild: Cro-Muffins. No, these are not the anthropological antecedents of Modern Muffins. Cronut came from a combination of croissant and donut, relatively straightforward. These are some form of croissant dough rolled in a circle, a la cinnamon roll, and baked in a muffin cup. While you could have just called it a puff pastry cinnamon roll, no. At least be consistent, then, and call it a Cruffin. It will even allow you to continue the painful alliteration of a Cruffin Craze. Cretins.